The 2023 Subaru Love Promise Customer and Community Commitment Award
We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is North Country Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. This is not just the area in which we work in, but where our families live and play. That is why we are so happy to be able to give back.
North Shore Animal League
Warren County Safe & Quality Biking Org, Abraham Wing School Certified Wildlife Habitat
Abraham Wing School Book Donations, Glens Falls Middle School Book Donations, Big Brothers Big Sisters of the S. Adirondacks, Harrison Ave Elementary School, Riley's Village
Under the Woods Foundation, Family Services of Glens Falls , Glens Falls Open Door Mission - Food Pantry
Churney Gurney MTB Race for Autism, Strides Against Sarcoma, Leukemia & Lymphoma Society, Riley's Village
Love Promise Stories from North Country Subaru
Subaru and North Country Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Rocco's Journey - Shannon B
Through our partnership with North County Subaru and their wonderful generosity to us year after year, the North Shore Animal League – Adirondack Region saw a whopping 38 kittens and cats embark on their happy trails for the month of October; getting adopted into loving homes. This exceeded our adoption goal for the month! We celebrated with each and every one, but the cat that we were particularly overjoyed for was Rocco. At eight years old, Rocco had arrived to us in early August 2022 as a former neighborhood stray. You could tell based on his appearance alone that life hadn't been kind to him. He bore the physical scars of his struggle to survive, had several broken teeth that were later extracted, was diagnosed with a lower urinary tract disease that required him to be switched to a special diet, and – perhaps worse of all – was harboring a crushed spirit. He was so shut down, he would try his utmost best to shrink himself down and disappear. While we were able to immediately intervene medically to help with his physical ailments and set him on the path toward recovery, his emotional wounds took a lot of time and patience. Our staff and volunteer socializers alike worked with him as much as possible, exposing him to positive interactions with people. After a couple months of slow yet steady progression, he eventually did blossom into a friendly boy who had the deepest purr whenever he was pet. He developed a new appreciation for life, which so warmed our hearts to see! On October 7th, Rocco's journey of healing was completed with his adoption. Now going by the name of Skipper with his new family, he has truly left the trauma of his past far behind him for a bright future. He has made himself quite comfortable in his new home, already bonding with his owner. We were told by his owner's daughter: "he's the best thing that has happened to my mother in a long, long time."
Love Promise: Rocco's Journey - Shannon B
Through our partnership with North County Subaru and their wonderful generosity to us year after year, the North Shore Animal League – Adirondack Region saw a whopping 38 kittens and cats embark on their happy trails; getting adopted into loving families. We celebrated with each and every one, but the cat that we were particularly overjoyed for was Rocco. At eight years old, Rocco had arrived to us in early August 2022 as a former neighborhood stray. You could tell based on his appearance alone that life hadn’t been kind to him. He bore the physical scars of his struggle to survive, had several broken teeth that were later extracted, was diagnosed with a lower urinary tract disease that required him to be switched to a special diet, and – perhaps worse of all – was harboring a crushed spirit. He was so shut down, he would try his utmost best to shrink himself down and disappear. While we were able to immediately intervene medically to help with his physical ailments and set him on the path to recovery, his emotional wounds took a lot of time and patience. Our staff and volunteer socializers alike worked with him as much as possible, exposing him to positive interactions with people. It took a couple months of slow yet steady progression, but he eventually did blossom into a friendly boy who had the deepest purr whenever he was pet. He developed a new appreciation for life, which so warmed our hearts to see! On October 7th, Rocco's tale of healing was completed with his adoption. Now going by the name of Skipper with his new family, he has truly left the trauma of his past far behind him for a bright future. He has made himself quite comfortable in his new home, already bonding with his owner. We were told by his owner’s daughter: "he’s the best thing that has happened to my mother in a long, long time."
Camp Under the Woods - Summer Camp for Children on the Autism Spectrum - Robert U
Camp Under the Woods was started over 10 years ago and has been the recipient of funding from the Subaru Share the Love Event many of those years. Under the Woods Foundation's mission is to support experiences that are unique, creative and adventurous for children that are “differently abled” including, but not limited to autism spectrum disorders and other developmental disabilities, and their families. The foundations’ goal is to support community development and awareness of children and their families who are impacted by autism spectrum disorders and other developmental disabilities by providing grants and funding for children to attend camps/activities around the region to enrich their lives. Over the years, the Subaru Share the Love Event and North Country Subaru in Queensbury, NY has allowed us to expand the camp and service over 900 kids in a true summer camp experience. Campers have been able to experience all the great opportunities that our area has to offer. We have taken our campers, White Water Rafting, Canoe and Kayaking, Zip lining, Ropes Courses, Hiking, Mountain biking, as well as all the other activities associated with summer camp. Without the support of Subaru and our Local dealer, North Country Subaru, this would never have been possible. Many of these children would never have the chance to experience a true summer camp. The Subaru Share the Love program has enabled us to expand the offerings we have at camp while keeping the costs to parents and families very low. Nearly half of our campers each year pay no fee to attend the camp. All our workers are volunteers and 100% of our funding comes from donations and fundraising. The Lendrum family, Owners of North Country Subaru, have gone above and beyond to help us run our camp. They are great supporters of our local Mountain Bike race which is a major fundraiser for our camp and foundation. North Country Subaru supports so many events in our area and you could not think of a better representative that epitomizes the fundamentals of the Subaru Share the Love Event. Thank you Subaru and North Country Subaru for allowing us to Share the Love in our community!!
North Country Subaru Supports the YMCA - Gary S
My name is Gary Slusher. I've been a North Country Subaru customer for 30+ years. I'm currently a part-time employee at the Family YMCA of the Glens Falls Area. I spoke with Eric Lendrum this summer about supporting the Y’s Annual Golf Classic. Without hesitation he made a monetary commitment as a Community Partner and also provided us with Subaru products as a raffle prize. The Annual Golf Classic was held on September 19th, 2022 at the Glens Falls Country Club. Proceeds from the Annual Golf Classic benefit the YMCA’s Annual Campaign. The fund allows the YMCA to offer memberships and programs to children, teens, families and individuals who could not otherwise afford them. Financial assistance is distributed on a need based, sliding scale. All of the funds raised go directly to those people in our community that are in need. The YMCA relies on support from the community. It’s businesses like North Country Subaru that help to make a real and positive difference in the communities that the YMCA serves every day. We thank them for their support.
Playground toys for BKW Elementary School - Annette L
Berne-Knox-Westerlo Elementary is a small, rural school located in the southern part of Albany, NY. Last spring we were fortunate enough to be able to replace our 35 year old playground using grant money provided to schools during the pandemic. During this process the primary teachers shared that many of the playground toys were worn out or broken and requested permission to ask for donations from community members. North County Subaru heard about the request and sent a huge donation of toys to our school including Tonka trucks, bulldozers, jeeps, basketballs, sidewalk chalk and hula hoops. We are so thankful to Eric Lendrum and his team at North Country for their generosity. Sincerely, Annette Landry Principal
Lots of Love - Wendy M
Strong community members are the heart and soul of a healthy community. That said, Eric and Jared Lendrum and North County Subaru are the definition of what an individual and/or organization can do to make a community stronger and a better place to live. It has been my privilege to get to know Eric and Jared. North County Subaru and the “Lots of Love” program has allowed a small summer camp for autistic and differently abled children (Camp Under the Woods) to grow by leaps and bounds. I am fortunate enough to be on the board of Under the Woods Foundation and have seen firsthand what a positive impact North County Subaru’s generosity has had on these young people's lives. I am also involved in other non-profit organizations in the area, Common Roots Foundation and Operation Santa and anything we need we know Eric and Jared are just a phone call away and ready to help. But their footprint is even larger in the community. They have embraced and spearheaded the growing mountain bike community in the area, not only by support local guides and events, but by grooming and working on the trails as well as being excellent riders!!! The world needs more community members/organizations like the Lendrum's, and North County Subaru and I am extremely grateful they are part of ours!!! Wendy Matthews Under The Woods Foundation
The rescue of Espurranza - Deborah O
Espurranza(Espy) is just one of over eight hundred cats and kittens rescued by North Shore Animal League America’s Adirondack Region in 2021. Just twelve weeks old at the time of her rescue, Espy was found all alone, cold and shivering outside in the pouring rain. She had been injured, possibly hit by a car. Thanks to donors like North Country Subaru’s Subaru Loves Pets program,we were able to rescue Espy and get her the emergency medical care that she needed. Radiographs revealed she had a severe femur fracture on one leg and a pelvic fracture on the other side. After intricate orthopedic surgery and lots of post-op TLC, she made a remarkable recovery and was adopted into the loving home that she so deserved. The mission of North Shore Animal League America’s Adirondack Region is to Rescue,Nurture, and Adopt felines in need from both Warren and Washington Counties of upstate New York, as well as educate the public about humane care and the importance of spaying and neutering your pets. The Adirondack Region Cat Adoption Center at 115 Maple Street in Glens Falls is the central hub of this very important work. Thank you Subaru for your support!
Healing with Dolly Lama book reading - Patricia N
Even though I confessed that my golden retriever hated my Forester, I was invited by North Country Subaru to read from my new book about her. Dolly Lama avoided car rides at all costs. When I opened the hatch, she’d run in the opposite direction. Or she’d hide in the garage. When corralled, she refused to jump in; I had to buy doggie steps and put treats on each tread to lure her in. Once inside, she hung her head so low in despondency that drivers behind me, staring at her pitiful mug, must’ve thought she was being kidnapped. She was so legendary in her rejection of my Subaru that a friend sent her a stuffed Forester, which she made beg for mercy. After watching a Subaru commercial featuring dogs driving, I made a video of Dolly’s avoidance strategies intending to send it to Subaru headquarters to see if they might use it as a spoof. I never sent it, but when I was car shopping for a new Forester, I did tell the staff at North Country about Dolly’s Forester phobia and that led to interest in my book. So, indirectly, my Dolly - who’s no longer with us - gave me the opportunity to connect with a great group of people at this Subaru dealership. Reading attendees were “treated” to a book, a Chewbaru Outbark dog toy, and light refreshments. Funds were raised for the Morris Animal Foundation, a nonprofit studying why our pets’ lifespans have been shrinking. “Healing with Dolly Lama: Finding God in Dog” is a real-life novel about an unwanted gift that evolves into a beloved treasure. After a life-threatening accident, Dolly Lama, an irascible-yet-endearing puppy, becomes a muse for personal transformation. Written with authenticity and humor, it’s the perfect read for dog lovers - and dog drivers! For more information about the book, event, or canine-related fundraising, email me at HWDollyLama@gmail.com. Or follow Healing with Dolly Lama on Facebook. Thank you, Subaru, for supporting pets and those who write about them. Patricia A. Nugent, author and Forester owner
North Country Subaru supports Jackson Heights! - Skye H
Jackson Heights students and teachers got a big boost of “love” through the North Country Subaru Loves Learning event, which included notes of support and a donation of $10,000 for classroom materials! “This is the most generous classroom donation I’ve received in my 30 years of teaching,” says first grade teacher Patty Parmelee, who was able to get magnetic whiteboards, number balances, and geometric blocks for every child in her class. Music teacher Sabrina LaPointe got small instruments, puppets, a puppet tree, and music books with her donated funds. “It was such a kind donation and will be put to VERY good use,” notes Ms. LaPointe. The funding allowed for the purchase of many other classroom items across the K-4 grade levels, including flexible seating equipment, organizers, and books, books, books! The large donation touched nearly all areas of the Jackson Heights educational experience, including support for kids visiting the school psychologist and social worker. “We were able to purchase big buckets of Legos, posters that describe feelings and mindfulness, social skills board games, and empathy discussion cards,” says school psychologist Sabrina Columbus. “These items all support our Social-Emotional Learning initiatives, or SEL.” “Since 2015, Subaru has collaborated with organizations like AdoptAClassroom.org to provide educational supplies for students,” says North Country Subaru’s Zachary Haas. “This year, North Country Subaru partnered with Jackson Heights School to help students start the year off on the right foot.” Mr. Haas and North Country Subaru co-owner Eric Lendrum visited Jackson Heights elementary just days into the new school year to deliver a poster with encouraging messages — and received thank-you letters written by students. “The letters from the kids are great,” says Mr. Haas. “We will probably display them in our showroom for a bit, because it was great to hear how the donations impacted the teachers and the students!”
Helping us to save lives - Deborah O
Nigel is just one of the many cats and kittens rescued by our team at North Shore Animal League America’s Adirondack Region Cat Adoption Center. Poor, tiny five-week-old Nigel was found wandering all by himself. He was very dehydrated, had a terrible upper respiratory infection, and a lice infestation. We were able to provide Nigel with the immediate medical care he needed to save his life and the supportive care and nurturing he required to heal over the next six weeks until he was finally ready for adoption to the loving home he so deserved. To date in 2020 our team has rescued 723 felines in need and have assisted with spaying and neutering over 900 felines in the region. Spaying and neutering helps reduce the cat overpopulation and the suffering that coincides. We are so appreciative of the staff at North Country Subaru for organizing the donation drive and for the monetary donation. We thank all of you and the customers who donated. It is because of caring people like you we are able to continue our mission of saving the lives of so many felines locally.
