Top Level Love Promise Customer and Community Commitment Award Recipient Every Year
Because Loving what you do Never Stops.
The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is North Country Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. This is not just the area in which we work in, but where our families live and play. That is why we are so happy to be able to give back.
North Shore Animal League
Warren County Safe & Quality Biking Org, Abraham Wing School Certified Wildlife Habitat
Abraham Wing School Book Donations, Glens Falls Middle School Book Donations, Big Brothers Big Sisters of the S. Adirondacks, Harrison Ave Elementary School, Riley's Village
Under the Woods Foundation, Family Services of Glens Falls , Glens Falls Open Door Mission - Food Pantry
Churney Gurney MTB Race for Autism, Strides Against Sarcoma, Leukemia & Lymphoma Society, Riley's Village
Love Promise Stories from North Country Subaru
Subaru and North Country Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
SUBARU LOVES TO CARE WITH THE LEUKEMIA & LYMPHOMA SOCIETY - Terry B
Since 2016, Subaru and The Leukemia & Lymphoma Society® (LLS) have partnered through the Subaru Loves to Care program to deliver comfort to patients battling blood cancer. This year, North Country Subaru continued that tradition by delivering 80 blankets, 10 patient care kits, and messages of hope to C.R. Wood Cancer Center of Glens Falls Hospital. These meaningful gifts help provide warmth and encouragement to patients during treatment, and serve as a reminder that they are supported by a caring community. LLS is proud to partner with North Country Subaru and grateful for their continued commitment to making a difference in the lives of blood cancer patients.
North Country Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Queensbury, this is a harsh reality. Helping others strengthens communities, which is why North Country Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like North Country Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, North Country Subaru donated 504 coats to Tri-County United Way. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Lucky Puppy Best Day Ever at North Country Subaru - Rebecca E
North Country Subaru has partnered with The Lucky Puppy Rescue, our local animal welfare organization located in Argyle, NY to help support shelter pets in our community through the Subaru Loves Pets® initiative. Lucky Puppy Rescue planned to bring several of it's available pups to North Country Subaru during Subaru Love's Pets Campaign for National Make A Dog’s Day in October. Last year, approximately 6.5 million animals entered shelters in the U.S, according to the ASPCA®. Many of these animals live day after day without the love of a family or a home. Subaru and its retailers like us believe all pets deserve a loving home and that’s why we are the largest corporate donor to the ASPCA. Subaru and its retailers like us believe all pets deserve a loving home and that’s why we are the largest corporate donor to the ASPCA. The Lucky Puppy Rescue was a fortunate recipient of ASPCA funding for the first time in 2024. North Country Subaru hosted an adoption event, food and supply drive and employees volunteered their time and laps to welcome our pups on October 19th. Through this effort, we were able to support six dogs to be adopted, donation of new pet parent kits and Suba-chew toys and countless bags of much needed dog food, leashes, chew bones and treats for our pups back at the shelter. On the day of the event, a last minute swap was made by a Lucky Puppy Volunteer who would be attending the event. She decided her favorite and long-time resident of the shelter, Zander should attend instead of one of the young pups. She thought it might be his “lucky” day and that turned out to be the case. Zander, an adult hound mix who spent over 80 days in the shelter got his last ride in the shelter van when he hopped on to attend the event at North Country Subaru. A couple who attended noticed that he was so calm and well behaved in a crowd of people, he played nicely with the young pups who had tons of energy and excitement for the event and he walked so gently on the leash when they took him for a trial walk around the dealership. Zander headed back to the shelter only briefly for his official adoption paperwork to be completed and found a loving home thanks to the Subaru Loves Pets event and we can’t thank them enough for their hospitality, generosity and for all of the pets and love they showed our pups.
Healing Horse Tales - Krista S
This love promise story comes from a place in my heart of overwhelming gratitude. I am a 30+ year Physical Therapist who did not grow up around horses. After my husband passed away 6 years ago, I began searching for new areas to grow, and found myself volunteering at A Dapple A Day Equine Center( ADADEC). This is where my journey begins- shoveling out stalls, sidewalking for the owner during her therapeutic riding sessions, and various horse care. I quickly became drawn to the special healing touch that the horses instilled on clients, as well as on myself. I wanted to be a part of this healing resource and join in with this amazing barn family. I wanted to learn as much as I could about horses. From there, I began pursuing a specialty in utilizing the horse's coordinated, rhythmic movements in Physical Therapy. I earned my National Certification through the American Hippotherapy Association. Once I became certified, I gradually started establishing my LLC with plans to begin offering services at ADADEC. However, I realized that I needed adaptive equipment for clients . This was daunting because adaptive equipment is expensive and this was a new environment which I had no funding. I learned about The Under the Woods Foundation through a colleague, and I applied with my " Wish List". I never expected my wish to be granted.... so when I discovered that A Dapple A Day was selected, I was overjoyed! I then shared the news with the owner of ADADEC and my therapy team. Your gift provided the physical support for the client, and mentally, boosted my confidence and motivation as a new PT in this arena. My therapy team was thrilled as well, which positively impacted the whole unit. Because of your generosity, one of our clients, who is not able to hold onto reins due to having hemiplegia, is able to be stable and centered through the use of a surcingle. The surcingle provides her midline support in which she is able to work on a variety of exercises. Additionally, she is able to work on sit to stand transitions while only being on a bareback pad with adjustable stirrups. Due to the ability to use the bareback pad, with the support of the surcingle, she completes 10 repetitions of sit <-> stand transitions. Bareback pads are ideal because, the client receives the horse's input more effectively than in a saddle. The adjustable stirrups allow the ideal position to experience weight bearing through her affected side. With this safe, optimal positioning, she is receiving the most beneficial form of input which improves her overall weightbearing, strength, balance, and coordination. Other items which were gifted included balance equipment- balance beams, stepping wedges , which are used as assessment tools for the preliminary Physical Therapy evaluation. Positioning wedges will be used for seating and a gait belt to ensure safety while on the horse. A double handle surcingle has been purchased and will be used as one of my client progress. ( I have not been able to take any photographs with the client that uses the surcingle, however, I have attached a photo of one of our volunteers using the surcingle. The other pictures are of one of my clients using the bareback pad only . He will be using stirrups when he progresses with his strength and stability. *** Please note, I have worked to adjust the size of the submitted photographs, however, could not fit to scale. I did include them for you to be able to see the bareback pad and the positioning.***) Ultimately, my dream and passion is to grow in my practice in order to be able to provide healing for a variety of clients with multiple diagnoses, ranging in age. Research indicates that the use of equine movement improves overall coordination, balance, strength, functional mobility, and motor planning. The horse provides 3,000 repetitions over a 30 minute session. As a clinician , I can not manually provide 3,000 repetitions in 30 minutes. I have witnessed the success during my final course in Indiana with our assigned client. I am so very excited to be able to provide this amazing service to our community and my aim is to continue to learn , develop , and grow as a Physical Therapist in this field. Your amazing gift has enabled me to set forth on a firm foundation with safe and effective adaptive and assessment equipment. I am humbled and honored to be a recipient. I would invite you to come to our barn to witness the sessions. You are making a significant difference in children's lives. Thank you from the bottom of my heart. Respectfully, Krista Strafford, PT AHCB Hippotherapy Certified Therapist
My Subaru Family - Linda D
I moved to the Queensbury area in 1989 and was driving a Subaru then. I looked for a dealer in the area and found North Country. My first visit there and it felt like home. There was something about the people who worked there and the owners that made everyone welcome. I traded my older Subaru in and bought a new one that year. That was the start of my extended Subaru family. Since that time I have never driven anything but a Subaru and have never bought one from a dealership other than North Country. They have been there for myself and now all of my family. The retention that they have with their employees speaks volumes for their honesty and business ethics. I serve on a Board of Directors that awarded an Ethics in Business award in the area and North Country won the award in the early years and was consistently nominated year after year by community members for the next 7 years. There are many ways they have touched the lives of folks in our area without seeking credit for doing so. I can truly say I love my dealership as much as my car.
Eric Lendrum and North Country Subaru Commitment to Community - Christian W
Eric Lendrum is a man who believes in the power of community. As the proud co-owner of NorthCountry Subaru, he has a reputation not only for his exceptional customer service but also for his deep commitment to giving back. His dealership, isn’t just a place where people come to buy cars; it’s a reflection of the values Eric holds dear—honesty, integrity, and a strong sense of responsibility to the world around him. Eric understands that his success isn’t just about selling cars—it’s about creating relationships, building trust, and finding ways to make a positive impact on the lives of those around him. His passion for helping others extends beyond the walls of his dealership, and he quickly becomes known as a pillar of support in his community. The Common Roots Foundation, is a local nonprofit that works to support various causes and initiatives in the region and founded with the mission to support local efforts that promote community wellness and environmental stewardship, and assist those in times of need. The Common Roots Foundation has become a hub for local volunteers, activists, and leaders to come together and make a real difference. They are especially known for their fundraising events, which include a disc golf tournament, a 5k running race, and support for a mountain bike race that attract participants from all over. For years, Eric has been one of the foundation’s most dedicated supporters. He doesn’t just donate money—he donates his time, his energy, and his love for the community. Every year, without fail, Eric makes sure to contribute a generous amount to help cover event costs, purchase prizes, and ensure that every race and tournament goes off without a hitch. He often rolls up his sleeves and joins in on the action. On race day for the mountain bike events, Eric is there at the starting line, greeting racers and making sure they have everything they need for their ride. He engages with participants, cheers them on, and makes them feel like they are part of something bigger than just an event. His donations, whether monetary or of his time, are never about recognition. For Eric, the greatest reward comes from knowing that his contributions help make a real impact. The proceeds from the events fund scholarships, support local schools, and provide meals to families in need. It’s not just about raising money—it’s about uplifting the community, fostering a spirit of unity, and creating opportunities for everyone to thrive. As the co-owner of North Country Subaru, Eric remains the same humble man, whose legacy isn’t just built on cars, but on the lives he touches and the difference he makes. For him, success is not measured in profit margins or sales figures—it’s measured in the smiles of children getting their first scholarships, in the athletes crossing the finish line, and in the knowledge that, together, they are all growing something far greater than they could have ever imagined.
Jackson Heights - Ryan E
Northcountry Subaru's incredible support has continued to grow our school's learning environment across every grade level. Their generosity has touched each student through investments in education. Our youngest learners now explore with learning toys and STEM activities that spark curiosity, while first-grade classrooms are equipped with essential materials like construction paper, flexible seating, and math manipulatives that help make learning engaging. Second-grade students benefit from expanded classroom library resources and innovative learning tools, and third-grade classrooms now feature flexible seating and learning manipulatives that support diverse educational needs. This support goes beyond physical materials – it's about believing in our students' potential and strengthening the future of Glens Falls. Northcountry Subaru has shown that true community support means investing in our children's growth, creativity, and learning potential. Their commitment demonstrates how local businesses can make a profound difference in education, one classroom at a time.
Thunder 5k Run/Walk - Melissa D
The Glens Falls Civic Center Foundation is a 501 (c)(3) with the goal of providing funds for capital improvements to the Cool Insuring Arena. It was founded in June of 2003 by Paul Pontiff. Paul was a founding member of the Glens Falls Civic Center Foundation in 2003 because, like all of his charitable pursuits, he saw a need in the community and instinctively wanted to help. He had a vision to gather community leaders to devote their expertise and efforts to fundraising in support of capital projects at the Glens Falls Civic Center (now known as the Cool Insuring Arena). Paul was a tremendous and tireless leader who was able to garner the support of our community to help preserve and improve the arena, which he considered one of our community’s greatest assets. He was the founder and first President of the Foundation but, more importantly, he worked side by side with his fellow board members to ensure the Foundation’s success from 2003 until his passing. Paul loved hockey, Glens Falls, and the Warren County area and would do anything he could to see that the three joined forces and were successful. Today we continually raise funs to help support the arena and updates. A couple of the updates include safety netting behind hockey goals, safety handrail, seat replacement, improvements to Heritage Hall including bathrooms. We have also donated tickets to the Glens Falls Youth Center and Big Brother Big Sisters so everyone can come and enjoy a night out and some hockey. North Country Subaru has continually supported our yearly Thunder 5k Run/Walk and there generous sponsorship has made our event a successful. Personally I am highly involved in the community and North Country Subaru is always willing to help out and give there support not only financially but volunteer and participant in events.
North Country Subaru Partners With The Leukemia & Lymphoma Society - Daniela V
Every three minutes, a person in the U.S is diagnosed with leukemia, lymphoma, or myeloma - blood cancers that often requires patients to endure difficult treatments that leave them feeling weak, cold, and isolated. Since 2016, Subaru has partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and relief by delivering over 230,000 blankets along with patient care kits and encouraging messages of hope. North Country Subaru delivered 80 blankets and 50 patient care kits to C.R. Wood Cancer Center of Glens Falls Hospital. We are proud to continue this partnership and look forward to many years to come. Thank you all for your continued support to our patients!
World Ride Mountain Bike Movie Night - Hyla K
In April 2023, North Country Subaru sponsored a mountain bike movie night at a local theater to benefit World Ride, a non-profit dedicated to empowering women globally through mountain biking. Through these movie nights and other fundraisers, World Ride is able to train and employ female guides, build and maintain a bike "library" to provide bikes for social rides, and cover travel expenses for female athletes to attend races. On top of covering the expense of the theater, North Country also provided goody bags at the door for all attendees plus popcorn, drinks, desserts and a raffle prize. Around 80 people were in attendance and the event was a hit!
